Today, hit content from WEBTOON is fueling the global entertainment and publishing market, and some of the biggest recent hits from global streamers have come from the platform. Companies like HYBE, Atlantic Records, Ubisoft, DC, McDonald’s, and many others have worked with WEBTOON for content, experiential, and brand engagement initiatives. The company has more than 12.5 million users in the US and 85.6 million users around the world. WEBTOON helps some of the world’s biggest entertainment, music, gaming, and pop-culture brands connect with Gen Z. Treasure Hunt is now available for US WEBTOON users, with other regions rolling out later this year. As a new ad product that adds to our overall creator ecosystem, we’re thrilled to bring Treasure Hunt to our US brand partners and the WEBTOON community." With Treasure Hunt, brand partners can tap into that incredible engagement with sponsored quests that reward fans and support creators. "We’re a platform where passionate and deeply engaged fandoms support their favorite creators. "At WEBTOON, our IP & Creator Ecosystem enables a new generation of comic artists to build global fandoms for their work," said Jessica Turner, VP of Marketing at WEBTOON. Chapters unlocked by Treasure Hunt coins will be included in Creator revenue sharing. Coins earned from Treasure Hunt quests can be used towards paid content purchases that directly support creators. Treasure Hunt allows fans to engage with branded content and deals as a way to earn coins that can be used to unlock new chapters from their favorite webcomics and creators. Tailored to brand partner campaigns, Treasure Hunt quests will feature a range of activities, including sponsored quizzes, surveys, early registration events, special promotions, and other brand engagement activities. WEBTOON’s new Treasure Hunt ad product enables brand partners to reach the platform’s massive Gen Z audience in an engaging new way. Treasure Hunt allows fans to engage with branded content and deals as a way to earn coins that can be used to unlock chapters from their favorite webcomics and creators. LOS ANGELES, July 14, 2023-( BUSINESS WIRE)- WEBTOON, the world’s largest digital comics platform, today announced Treasure Hunt, a new ad product and in-app offer wall where brands can connect with the company’s 12.5 million US users. Treasure Hunt quests will allow readers to earn coins that can support their favorite webcomic creators
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