![]() ![]() This is the part of our anatomy that processes feelings such as trust and loyalty – as well as decision-making. ![]() Sinek’s theory is that successfully communicating the passion behind the ‘Why’ is a way to communicate with the listener’s limbic brain. ‘Start With Why’ is how you explain your purpose and the reason you exist and behave as you do. Sinek explains that ‘Why’ is probably the most important message that an organization or individual can communicate as this is what inspires others to action. Learn about the 10 megatrends that have already helped leading companies future-proof their strategies by ensuring all aspects of marketing are integrated.Īccess the Integrated marketing megatrends Start with Why The neuroscience behind the Golden Circle theory is that humans respond best when messages communicate with those parts of their brain that control emotions, behaviour and decision making.ĭownload Free resource –Integrated marketing megatrends Sinek’s Golden Circle model is an attempt to explain why some people and organizations are particularly able to inspire others and differentiate themselves successfully. You can read more about this model and his background on Start With Why. These include ‘ Start With Why: How Great Leaders Inspire Everyone to Take Action‘, which first popularized his now-famous Golden Circle concept. ![]() Sinek is the author of several books on the topic of leadership. Simon Sinek explains using the golden circle theory to truly differentiate your value proposition One of the attendees working in B2B healthcare explained how they had used it with their agency to develop a more distinctive proposition for their brand amongst similar service providers. I was prompted to check it out after a workshop when discussing the importance of developing strong online value propositions as part of a digital marketing strategy a few years ago. I think that marketers will find the most value in his Golden Circle model, which helps give focus to how a business can stand out from similar competitors by communicating its differences. Get started today using a tried and tested step-by-step process to optimize your marketing. Need a plan to create a winning marketing strategy? ![]()
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